Privacy Policy for AdMaxHub Digital Out-of-Home (DOOH) Advertising Platform (Indonesia)
Date Last Updated: 20 August 2025
Introduction
AdMaxHub (“the Platform”, “we”, “our”, or “us”) is a Digital Out-of-Home (DOOH) advertising platform operating in Indonesia. We are committed to respecting and safeguarding your privacy and personal data in accordance with Indonesia’s Law No. 27 of 2022 on Personal Data Protection (the “PDP Law”) and all relevant implementing regulations, including but not limited to MOCI Regulation 20/2016 and the EIT Law. This Privacy Policy explains how we collect, use, share, retain, and secure your personal data, as well as your rights as a data subject under Indonesian law.
This Privacy Policy applies when you interact with our platform—whether as an advertiser, media owner, campaign viewer, or other user—through registration, campaign analytics, mobile interactions, or other means, and when your data is collected and processed as part of DOOH advertising delivery. By using AdMaxHub, you acknowledge you have read and understood the practices set forth in this Privacy Policy.
1. Personal Data Collection
1.1 Overview
We collect various categories of personal data to facilitate campaign targeting, measurement, reporting, fraud prevention, and user experience optimization. Data may be collected during:
- Platform registration activities
- Campaign analytics processes
- Mobile interactivity with DOOH placements (e.g., QR code scans, proximity retargeting)
- Browsing and interaction with our web portal or partner applications
- Customer service or feedback communications
All personal data we collect is obtained lawfully, with clear notice, and—where required—upon obtaining explicit user consent in accordance with the PDP Law and international best practices.
1.1.1 Types of Personal Data Collected
| Data Category | Examples | Source/Method of Collection |
|---|---|---|
| Identity Data | Name; username; organization; contact details | Platform registration |
| Contact Data | Email; phone number; business address | Registration; campaign onboarding |
| Technical Data | IP address; device ID; browser type; OS; cookies | Web access; DOOH screen interactions |
| Location Data | General geolocation (city/region); device coordinates | Platform analytics or mobile interactions |
| Engagement Data | QR/shortlink scans; mobile ad IDs (MAIDs); Wi‑Fi/Bluetooth event logs | Engagement with DOOH screens; campaign metrics; attribution analytics |
| Campaign Data | Ad content; play times; screen/venue IDs; creative IDs | DOOH ad serving and campaign management |
| Analytics/Attribution Data | Impressions; reach; dwell time; conversions; foot traffic; audience profiles | Aggregated campaign measurement |
| Cookie/Tracking Data | Session info; preferences; activity logs | Website and platform interactions |
Personal data will be collected directly from you where possible, or indirectly (e.g., from data providers, analytics partners, third-party cookies, or via integration with media owners and advertisers), always with the required legal safeguards in place.
1.1.2 Special Considerations for DOOH Data Collection
Anonymous/Aggregated Data: Much audience measurement in DOOH is performed using anonymized mobile device data, sensor analytics, or traffic modeling, which may not directly identify you as an individual, but, where any data can identify you (e.g., persistent device ID, MAID), it is treated as personal data under Indonesian law.
Mobile Engagement: Where QR codes, NFC, Bluetooth beacons, or proximity-based targeting are used, data such as mobile ad IDs, device types, or URLs accessed may be collected for attribution and follow-up campaigns.
Cookies and Similar Technologies: Cookies and tracking technologies are used on our web portal, with explicit opt-in consent for non-essential cookies, as mandated by the PDP Law.
1.1.3 Lawfulness and Consent
We will only collect and process your personal data under lawful basis as prescribed by the PDP Law, including:
- Your explicit consent (opt-in click or written, including for cookie tracking)
- Contractual necessity (e.g., account management, ad delivery)
- Legal obligations (e.g., regulatory compliance, fraud prevention)
- Legitimate business interests, balanced with your rights and expectations
Where explicit consent is required—for example, for direct marketing, data sharing beyond core partners, tracking, or cross-border transfers—you will be presented with a clear, accessible consent mechanism, and you may withdraw consent at any time via your user dashboard or by contacting us.
2. Use of Personal Data
2.1 Purposes for Processing
We use your personal data strictly for the purposes described at the time of collection or as covered by this Policy, including:
- Platform Registration and Account Management: Creating and managing your AdMaxHub account, authenticating users, and communicating service updates.
- Campaign Delivery: Delivering and optimizing DOOH ad placements, including creative scheduling, play-out, venue and screen selection, and real-time targeting.
- Analytics and Measurement: Generating audience impressions, reach, dwell time, frequency, foot traffic, web/app lift, sales lift, and campaign effectiveness reports for you or our business partners.
- Fraud Detection and Prevention: Monitoring for anomalous activity, invalid traffic (bots), or suspicious campaign behaviors to protect stakeholders and comply with anti-fraud measures.
- Attribution and Audience Extension: Linking campaign exposure to follow-up digital or offline actions, including with anonymized or consented device/mobility data for retargeting on digital channels.
- Customer Support and Communications: Addressing inquiries, technical issues, feedback, or legal requests related to platform or campaign operations.
- Legal and Regulatory Compliance: Meeting statutory requirements (retention, reporting, governmental requests), and responding to lawful data subject demands.
- Security and Platform Integrity: Protecting against unauthorized access, cyber-attacks, and technical failures.
We do not process your personal data for purposes beyond those described or unrelated to DOOH advertising context, without providing clear additional notice and seeking renewed consent, where required by law.
2.1.1 Automated Decision Making and Profiling
Limited profiling may be used to assign audiences into non-identified groups for campaign targeting (e.g., based on location, exposure, or behavioral patterns derived from anonymous analytics), but these do not result in decisions with legal or similarly significant effects for individuals without your explicit consent and additional safeguards, as per the PDP Law (Articles 10, 34).
3. Personal Data Sharing
3.1 Internal Access and Data Minimization
Personal data access inside AdMaxHub is strictly limited to staff who require it to fulfill their professional functions, including management, campaign operations, analytics, security, and compliance officers. All staff undergo regular training in data protection and are bound by confidentiality obligations.
3.2 Sharing with DOOH Ecosystem Partners
To deliver efficient and measurable DOOH campaigns, data may be shared with:
| Recipient Type | Example Purposes | Legal/Contractual Safeguards |
|---|---|---|
| Media Owners | Auditing campaign delivery; impression verification; screen diagnostic; operational notifications | Data Sharing Agreements; Role as joint or independent controllers/processors |
| Advertisers / Agencies | Accessing campaign performance reports; optimizing targeting; audience extension | Reporting based on aggregated or anonymized data, or with explicit consent for personal data sharing |
| Third-Party Analytics Providers | Attribution; campaign measurement; brand lift; footfall; sales studies | Data Processing Agreements (including transfer mechanisms and confidentiality); Only aggregated or de-identified data unless otherwise specified |
3.2.1 Audience Extension and Retargeting
Should you interact with a mobile ad, scan a QR code, or be included in an audience extension pool (using, for example, device IDs or cookies), your data may be shared with trusted digital marketing partners for retargeted digital campaigns, but only in ways that do not render you directly identifiable without your explicit, separate consent.
3.2.2 Compliance with Legal Requests
Personal data disclosures may be made in response to:
- Law enforcement or regulatory authority requests
- Legal obligations, court orders, or government data auditing
- Protection of our rights or those of users, partners, or the public
We ensure all such disclosures are limited to what is legally required.
3.3 International Data Transfers
Where data must be transferred outside Indonesia (e.g., cloud analytics, verification by international partners), such transfer is permitted only if:
- The destination country offers a level of protection equivalent to that required by Indonesian law, or
- Appropriate contractual safeguards are in place (e.g., standard contractual clauses), or
- You have given explicit, informed consent
All transfers are documented and reported as required by PDP Law and MOCI Regulation 20/2016.
3.4 Third-Party Processors and Subprocessors
Where we engage third-party processors (vendors, cloud or analytics platforms), they are contractually required to maintain the same or higher standard of data protection as AdMaxHub, undergo security auditing, and may not retain or share your data beyond their contractual mandate.
4. Data Retention
4.1 Retention Principles
Personal data is retained no longer than is necessary for the purpose for which it was collected, in alignment with:
- Our operational needs for campaign delivery, analytics, customer records, or legal compliance
- Data subject rights to deletion or erasure (see below)
- Indonesian legal and regulatory requirements
For electronic system providers, applicable regulations (e.g., MOCI Regulation 20/2016) require personal data retention for at least five (5) years unless sectoral laws provide otherwise. In practice, we strive to:
- Define data retention periods based on type and processing purpose
- Periodically review retention schedules for relevance and compliance
- Delete or anonymize personal data promptly after expiry of its retention period, or in response to valid deletion requests, subject to any overriding legal requirements for record-keeping.
4.2 Data Deletion and Destruction
Deletion or destruction of personal data is performed securely, using industry-standard methods to prevent recovery or unauthorized access. This includes:
- Secure overwriting or cryptographic erasure for digital records
- Physical destruction for offline data
- Certifying deletion of backup and archival copies, except where retention is compelled by applicable law
Consent is required for data erasure unless otherwise stipulated. Upon valid deletion or withdrawal request, processing is stopped within 72 hours (3 x 24 hours), and relevant parties are notified as appropriate.
5. User Rights under Indonesian Law
5.1 Overview
Under Law No. 27/2022 (PDP Law) and related rules, you have the following legal rights as a data subject, which we respect and uphold:
| Right | Scope and Description |
|---|---|
| Right to Information (Art. 5) | Be informed about identity, legal basis, and purpose of data processing, party accountability, and your rights |
| Right of Access (Art. 7, 56-e) | Obtain a copy of your personal data, processing history, and details of collection/usage, within 72 hours upon request |
| Right to Rectification (Art. 6) | Correct, complete, or update inaccuracies in your personal data |
| Right of Erasure (Art. 8) | Request deletion or destruction of your personal data (except where required by law or overriding legitimate interests) |
| Right to Withdraw Consent (Art. 9) | Withdraw consent for any or all data processing at any time, prompting cessation of that processing within 72 hours (3 x 24 hours) |
| Right to Restriction (Art. 11) | Request a restriction or suspension of personal data processing under specific circumstances |
| Right to Object to Automated Decisions (Art. 10) | Object to decisions solely based on automated processing (including profiling), where such decisions produce legal or significant effects |
| Right to Data Portability (Art. 13) | Receive your personal data in a common, machine-readable format and transfer it to another controller, as technically feasible |
| Right to Redress (Art. 12) | Pursue legal action and demand compensation for unlawful processing or breach |
| Right to Explanation (Art. 5, 10) | Obtain information on the logic and consequences behind automated decision making |
| Right to Complain (Art. 14-15) | File a complaint with AdMaxHub, or with Indonesian data protection authorities regarding the processing or protection of your data |
5.1.1 How to Exercise Your Rights
You may exercise your rights by:
- Using the tools/settings in your AdMaxHub user profile (for access, correction, deletion, or consent management)
- Submitting a request, electronically or in writing, as described in the “Contact” section
All requests will be processed within 72 hours unless legal exceptions apply. Where your request concerns data we have shared with others, we will take reasonable steps to inform those parties.
5.1.2 Exceptions
Some rights may be limited for reasons such as:
- National defense or public security
- Legal compliance, law enforcement, or regulatory oversight
- Scientific or statistical purposes under anonymization
- Enforcing or defending legal claims
We will explain such limitations unless prohibited by law.
6. Security Practices
6.1 Our Commitment to Data Security
At AdMaxHub, we implement robust and multilayered technical, physical, and organizational safeguards to ensure the integrity, confidentiality, and availability of your personal data, aligned with international standards (e.g., ISO/IEC 27001, NIST 800-53) and specific expectations under the PDP Law.
6.1.1 Key Security Controls
- Data Classification and Minimization: All data is classified according to sensitivity and only collected and retained as necessary for its explicit purpose.
- Access Control and Least Privilege: Data access rights are strictly limited to authorized personnel based on role and necessity (RBAC/zero trust principles).
- Encryption: Personal data is encrypted at rest using advanced encryption standards (e.g., AES-256) and in transit (TLS 1.2+) across all endpoints and communications.
- Secure Processing and Segmentation: Data environments (production/testing/backup) are securely segmented, and real customer data is never used in testing without masking or pseudonymization.
- Audit Logs and Monitoring: All access to and processing of personal data is logged, monitored, and subject to regular reviews and anomaly detection.
- Data Breach Response: We maintain and regularly test incident response and data breach escalation plans, including prompt notification to the Indonesian DPA and affected data subjects, within 72 hours, as required.
- Resilience and Availability: Backup and disaster recovery protocols ensure high system availability and data restoration with cryptographic integrity checks.
- Vendor and Partner Assurance: Third-party service providers must comply with equivalent or higher privacy and data security standards, and evidence of certification (e.g., ISO 27001) or audit results is required.
- Employee Training: All employees undergo privacy and security training at onboarding and annually thereafter.
6.1.2 Fraud Detection, Invalid Traffic, and Anomaly Prevention
Given the dynamic, real-time nature of DOOH, additional controls include:
- Bot and invalid traffic detection
- Impression and delivery verification using multi-source/third-party data (SSP/DSP logs, sensor validation, independent audits)
- Preventing unauthorized aggregation or inference attacks on audience or engagement datasets
- Application of privacy-friendly technology (e.g., edge computing, data anonymization) to prevent unauthorized re-identification
6.1.3 Privacy-by-Design
All new systems, campaigns, or integrations undergo a privacy impact assessment, with security and privacy requirements embedded “by design and by default”.
7. Consent Management and Opt-In Mechanisms
7.1 Explicit Consent
Consent to process personal data—including for campaign analytics, cookies beyond those strictly necessary, or sharing data with third parties—is obtained using explicit, unbundled opt-in mechanisms:
- Click-to-accept banners for cookies and tracking
- Clear consent forms for registration and profile set-up
- Informed, specific consent disclosures before enabling location-based or audience extension features
7.2 Managing and Withdrawing Consent
You may amend or withdraw your consent at any time using platform controls or by contacting us. Withdrawal of consent will not affect the lawfulness of any prior processing but may limit functions or access to specific services.
8. Children's Data
Policy on Children’s Data: Our platform is not designed for, nor knowingly intended to attract, children as defined by the PDP Law. Any processing of personal data related to children (under 17) is permitted only with verified guardianship consent and in compliance with regulations on children’s data protection, as may be further set by future implementing regulations.
9. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, best practices, or our business operations. Any changes will be effective once published on our website, and for significant updates, affected users will be notified by reasonable means (e.g., notification in platform dashboard or direct email). We encourage users to review this policy regularly.
10. Contact
10.1 Contact Information
Email: legal@admaxhub.com
Postal Address: Mangkuluhur Office Tower Lt. 18, Jl. Gatot Subroto No. Lot 1, Jakarta Selatan, DKI Jakarta, Indonesia 12930
We are committed to acknowledging your request within 72 hours and resolving all substantive matters as promptly as practicable.
11. Additional DOOH and Digital Platform Provisions
11.1 Transparency for On-Location Data Collection
For DOOH placements in physical spaces:
- We provide signage and QR codes near DOOH screens with links to this Privacy Policy and disclosures on data use.
- Any sensor, visual analytics, or audience measurement technology deployed is clearly marked and operates in compliance with privacy and security law.
- Data collected for measurement and targeting is anonymized and aggregated unless specific opt-in is obtained for more granular collection.
11.2 Cookie Policy
We use cookies and similar technologies on our platforms and in limited cases for campaign audience measurement. By using our services, you consent to our Cookie Policy, which details:
- Types and functions of cookies used (necessary, analytical, marketing, etc.)
- Data collected and duration of storage for each cookie type
- Third parties (if any) with whom cookie-derived data may be shared
- Mechanisms for managing, rejecting, or deleting cookies
- Consequences of revoking cookie consent on service functions
See our separate Cookie Policy for further details.
12. Policy Language
This Privacy Policy is issued in English. In the event of any conflict or inconsistency between different language versions, the Indonesian version (if provided separately) will control, as required by law.
By continuing to use the AdMaxHub platform and related services, you confirm that you have read and understood this Privacy Policy and agree to the collection, use, sharing, retention, and security practices described herein.
Appendix: Table of Core User Rights under PDP Law
| Right | Description | Timeframe for Response |
|---|---|---|
| Right to Information | Obtain details on data processing, purposes, types, use, and controller identity | Upon request, before processing |
| Right to Access | Obtain a copy of your personal data and processing history | Within 72 hours of request |
| Right to Rectification | Correct or update your personal data | Within 72 hours of request |
| Right to Deletion | Request erasure or destruction of data (with some legal exceptions) | Within 72 hours of request |
| Right to Withdraw Consent | Cancel consent and require cessation of related processing | Within 72 hours of request |
| Right to Restriction | Limit or suspend processing of your data | Within 72 hours of request |
| Right to Object | Object to automated individual decision-making or profiling | Within 72 hours of request |
| Right to Data Portability | Receive data in usable electronic format and transfer to another controller | Within 72 hours of request |
| Right to Redress | Pursue compensation for unlawful processing or breach | On demand as needed |
| Right to Complain | File complaints with AdMaxHub or Indonesian data authority | Immediate, acknowledgement in 72 hours |
AdMaxHub reserves all rights not expressly granted in this Privacy Policy. This policy is subject to applicable laws and regulations.
Terms of Service
Effective as of 20 August 2025
1. Interpretation and Definitions
1.1 Definitions
Capitalized terms used in this Terms of Service (“TOS”) have the meanings set out below unless otherwise stated.
- AdMaxHub: the platform and its operator, [PT AdMaxHub Indonesia], acting as a DOOH advertising marketplace.
- Platform: AdMaxHub software, applications, portals, and electronic facilities for DOOH transactions.
- Media Owner: users or entities that own, operate, or control DOOH screens or inventory listed on the Platform.
- Advertiser: users or entities that purchase, book, or utilize DOOH space, impressions, or campaigns via the Platform.
- User: any party registered on or using AdMaxHub services, including Media Owners and Advertisers.
- Campaign: an advertising campaign, proposal, or booking purchased, reserved, or run via the Platform.
- Proof-of-Play: verifiable evidence that advertisements were displayed as contracted.
- Screen Uptime: percentage of time a display is operational per the Platform SLA.
- Content Standards: criteria, policies, and legal requirements governing advertisements displayed via DOOH inventory.
1.2 Governing Law and Language
This TOS is governed by the laws of the Republic of Indonesia. Headings are for convenience and do not affect interpretation.
2. Platform Role
2.1 Neutral Intermediary and DOOH Marketplace Management
AdMaxHub acts as a neutral intermediary and DOOH marketplace, facilitating transactions between Media Owners and Advertisers without acting as a contracting party to underlying advertising agreements. The Platform does not produce, endorse, or warrant advertisement content and does not control promoted products or services.
AdMaxHub provides digital infrastructure for DOOH advertising, standardizes transactions, publishes inventory, verifies campaign delivery, disburses payments, and administers dispute resolution in accordance with applicable Indonesian laws and regulations.
2.2 Platform Licenses and Compliance
The Platform maintains required business licenses for electronic system providers (e.g., SIUPMSE) and complies with registration and sectoral requirements, cooperating with regulators and local authorities as required by law.
3. User Obligations
3.1 Registration, Identity, and Eligibility
Users must provide accurate, current registration information, including corporate details, legal representatives, business licenses, and tax identifiers, and must update such information promptly.
3.1.1 Media Owners
Media Owners warrant they have the legal right to offer and operate listed screens and must obtain and maintain all permits and local approvals required for public display and signage.
3.1.2 Advertisers
Advertisers warrant legal capacity to contract and, where represented by agencies, must provide appropriate authorization. Advertisers are responsible for ensuring advertising content complies with applicable laws and advertising codes.
3.2 Content Submission and Standards
All advertising content must comply with the Indonesian Advertising Code of Ethics, Platform Content Standards, and applicable laws. Prohibited content includes obscenity, gambling, defamation, misleading statements, unauthorized use of personal data, and material violating public order or regulations.
3.2.1 Restricted Categories
Advertisements must not promote regulated or illegal products/services (e.g., unlicensed pharmaceuticals, firearms, restricted tobacco, pornography, unauthorized political campaigning, or content involving minors without consent). Media Owners may refuse content that violates regulations or best practices.
3.3 Media Owner Obligations
3.3.1 Screen Uptime and Performance
Media Owners must maintain a minimum Screen Uptime SLA of 98% per month unless otherwise agreed, ensure displays are calibrated and operational, report faults promptly, and provide real-time status reports and incident logs when requested.
3.3.2 Proof-of-Play and Reporting
Media Owners must implement Platform-approved Proof-of-Play systems recording play events, duration, location, campaign ID, and timestamps. Data must be retained for at least 12 months and made available for audits and verification.
3.3.3 Compliance with Content Standards
Media Owners must ensure ads are displayed only during specified campaign windows, on functional and publicly accessible screens, and not in modes or locations that would misrepresent audience exposure.
3.4 Advertiser Obligations
3.4.1 Content Rights and Licensing
Advertisers must hold all necessary IP rights and licenses for submitted content, including image, music, and talent releases, in compliance with Indonesian copyright law.
3.4.2 Data Privacy and Consent
Advertisers must obtain explicit, informed consent for targeted messaging that uses personal or location data, and must comply with the PDP Law (Law No. 27/2022) and other applicable privacy regulations. Personal data processing must follow principles of lawfulness, transparency, and minimization.
3.5 Payment, Fees, and Taxes
3.5.1 Advertiser Payments
Advertisers must pay fees, charges, and taxes for Campaign bookings per Platform billing terms. Payments are generally due in advance unless otherwise agreed. Amounts are exclusive of VAT and withholding taxes unless specified.
3.5.2 Media Owner Revenue Share
AdMaxHub collects payments from Advertisers and remits Media Owner revenue shares after deducting Platform fees, taxes, and approved adjustments. Disbursements follow the agreed reconciliation schedule.
3.5.3 Payment Disputes
Payment disputes arising from delivery failures or SLA breaches will be investigated using Proof-of-Play and system logs; settlements may include prorated refunds, credits, or chargebacks.
3.6 Campaign Delivery Integrity
Ads must be shown promptly and accurately. Phantom impressions, delivery on offline or malfunctioning displays, or misattributed impressions are not billable. Performance claims must be verifiable by Platform or certified third parties.
3.7 Security and Systems Obligations
Users must maintain anti-malware, access controls, and Platform-mandated security protocols. System breaches causing disruption or data compromise may give rise to indemnity and liability.
4. Risk Allocation and Limitation of Liability
4.1 Platform Risk Allocation Principles
AdMaxHub’s liability is limited to its role as a neutral intermediary and does not act as agent or principal for Users. Risk allocation between Media Owners and Advertisers follows marketplace best practices.
4.2 Liability Framework
4.2.1 Limitation of AdMaxHub Liability
To the fullest extent permitted by law, AdMaxHub is not liable for indirect, consequential, incidental, punitive, or special damages. AdMaxHub’s maximum aggregate liability is limited to Platform service fees received in the 30 days prior to the claim, excluding amounts paid to Media Owners or third parties.
4.2.2 User Indemnity
Each User indemnifies AdMaxHub and its affiliates against claims, losses, and expenses arising from breaches of the TOS, IP infringement, privacy violations, illegal content, promoted products/services, or gross negligence.
4.2.3 Exclusions
Liability limits do not apply to death or personal injury caused by proven negligence, gross misconduct, fraud, or criminal acts.
4.2.4 Illegal Activity
If AdMaxHub is found by final judgment to have knowingly facilitated illegal content and failed to remove it, liability exclusions may be void for the affected claim and sanctions may apply under Indonesian law.
4.3 Force Majeure
Neither party is liable for failures caused by events beyond reasonable control (except payment obligations). Affected parties must notify the other and resume obligations when feasible.
5. Data Privacy and Personal Data Protection
5.1 Applicable Law
All parties must comply with Indonesia’s PDP Law (No. 27 of 2022), implementing regulations, and sectoral privacy obligations.
5.2 User Data Collection and Use
AdMaxHub collects and processes personal data for registration, campaign management, payments, analytics, and security. Data subjects have rights to access, correct, delete, or withdraw consent subject to legal and contractual limits. Personal data must be protected with industry-standard encryption and access controls; third-party sharing requires appropriate agreements or transfer safeguards.
5.3 Child Protection
Processing data involving minors (under 18) requires parental consent and additional protections in line with Government Regulation No. 17 of 2025 on Child Protection in Electronic Systems.
6. Intellectual Property and Content Rights Management
6.1 Advertiser Content
Advertisers retain rights to approved content but grant AdMaxHub and Media Owners a royalty-free, non-exclusive license to use, display, encode, modify for technical compliance, and transmit content to fulfill campaigns.
6.2 Media Owner Rights
Media Owners retain IP rights to their screen-related assets except where rights are expressly granted by written agreement.
6.3 Platform IP
AdMaxHub’s software, systems, data models, analytics, and branding are proprietary. Users must not decompile, reverse-engineer, or access undisclosed proprietary functions without written consent.
6.4 Copyright Infringement and Takedown
The Platform maintains a notice-and-takedown procedure and will investigate credible copyright claims, remove infringing material upon confirmation, and notify affected parties.
7. Campaign Proof-of-Play, Technical Standards, and Reporting
7.1 Technical Standards for DOOH Operations
7.1.1 VAST and Ad Tag Compliance
DOOH screens and protocols must support IAB VAST or accepted industry standards and report plays per IAB/local standards.
7.1.2 Measurement and Attribution
Proof-of-Play logs must include timestamp, creative/campaign ID, display location, duration, system identifier, impressions, and where available, audience estimates captured via privacy-compliant means.
7.1.3 Data Integrity
PoP and reporting data must be tamper-evident, non-repudiable, and auditable by the Platform and, upon legitimate request, by Advertisers or regulators.
7.2 Transparency and Verification
AdMaxHub may audit delivery, logs, and screen performance and use independent third-party verifiers. Intentional falsification of metrics may result in penalties, indemnity obligations, and termination.
8. Dispute Resolution
8.1 Internal Platform Resolution
Disputes related to operation, billing, content, or performance must first be submitted via the Platform’s dispute interface. The Platform will facilitate mediation and review of PoP data, logs, and records.
8.2 Escalation to Mediation or Arbitration
If internal resolution fails within 30 days, parties may pursue mediation (BPSK, Ministry of Trade, or sectoral regulator) and, if unresolved, binding arbitration under BANI in Jakarta, conducted in Bahasa Indonesia or English by arbitrators experienced in electronic advertising.
8.3 Exclusions and Court Jurisdiction
Claims involving IP breaches, criminal law violations, or matters not subject to arbitration may be referred directly to Indonesian courts.
8.4 Enforcement of Settlement and Awards
Arbitral awards and mediated settlements are final and enforceable under Indonesian law. The Platform may suspend payments or access pending final resolution.
9. Enforcement and Compliance
9.1 Suspension and Takedown
AdMaxHub may suspend accounts, block campaigns, or remove content that breaches the TOS, Indonesian law, or threatens Platform operations, Users, third-party rights, or public interest.
9.2 Notice and Takedown Process
Users may report suspected illegal or infringing content via the Platform interface. Upon notice, AdMaxHub will acknowledge receipt, may temporarily suspend content, request clarification within 24 hours, and remove or block content if substantiated, notifying affected parties and authorities as relevant.
9.3 Termination
Material or repeated breaches may result in account termination and permanent loss of access. Reinstatement is at the Platform’s discretion and may require additional assurances or penalties.
9.4 Regulatory and Statutory Enforcement
Authorized Indonesian agencies may inspect, audit, and enforce compliance. Users found to have committed violations will be reported and subject to sanctions, fines, or de-listing as applicable.
9.5 Record Retention and Audit
AdMaxHub will retain transaction, campaign, and user data (including logs and communications) for not less than ten (10) years unless sectoral rules require otherwise. Users must cooperate with reasonable audit requests.
10. Miscellaneous Provisions
10.1 Amendment
AdMaxHub may amend this TOS to comply with law, regulatory guidance, Platform upgrades, or industry practices. Material amendments will be notified at least 15 days before becoming effective; continued use constitutes acceptance.
10.2 Severability
If any provision is invalid or unenforceable, it will be interpreted to give effect to its intent or severed for that jurisdiction; the remainder remains in force.
10.3 No Waiver
Failure to enforce any right does not constitute a waiver of that right.
10.4 Assignment
Users may not assign rights or obligations under this TOS without AdMaxHub’s prior written consent.
10.5 Entire Agreement
This TOS, together with Platform policies, SLAs, and signed addenda, constitutes the entire agreement between AdMaxHub and Users regarding the subject matter.
This Terms of Service is effective as of 20 August 2025. Continued use of the AdMaxHub Platform after this date constitutes binding acceptance.
Annex A: Supply-Side Terms — Media Owners
Effective as of 20 August 2025
Preamble
This annex (Annex A) sets binding terms for Media Owners in Indonesia using the AdMaxHub. It is incorporated by reference into service engagements, purchase orders, and campaign bookings. These terms reference applicable Indonesian laws and industry standards and aim to ensure legal, ethical, and operational compliance for DOOH advertising.
1. Inventory Representations
Ownership and authority: Media Owner warrants that it owns, controls, or is fully licensed to sell and monetize each ad placement and associated content it submits to AdMaxHub.
Free of encumbrances: Media Owner represents that its inventory is free of liens, encumbrances, or third-party claims that would restrict AdMaxHub or Advertisers from using such inventory.
Technical accuracy: Media Owner confirms that all technical specifications (dimensions, durations, file formats, SDK integrations) submitted for each placement are accurate and conform to industry standards.
2. Rights to Display Ads
License to deliver creatives: Media Owner grants AdMaxHub a non-exclusive, worldwide, royalty-free license to display, stream, cache, or otherwise deliver Advertisers’ creatives to end users via Media Owner’s inventory.
No undue restrictions: Media Owner shall not impose restrictions on AdMaxHub’s or Advertisers’ ability to serve, optimize, or report on ads, except as expressly agreed in a private deal or direct integration.
Cooperation with technical measures: Media Owner agrees to cooperate with legitimate technical and fraud-prevention measures, including header bidding wrappers, SDK checks, viewability tags, and ad verification scripts.
3. Content Standards
Compliance with laws and guidelines: Media Owner shall ensure that the environment surrounding served ads complies with applicable laws, industry guidelines (e.g., IAB standards), and AdMaxHub’s Acceptable Use Policy.
Prohibited adjacency: Media Owner must not place ads adjacent to content that is illegal, defamatory, hateful, obscene, infringing, or otherwise prohibited.
Remediation timeline: Media Owner agrees to remove or block any ad placement identified by AdMaxHub or third-party monitors as violating these standards within 24 hours of notification.
4. Reporting and Verification
Timely logs: Media Owner shall provide accurate, timely logs of ad impressions, clicks, and user interactions upon request, using APIs, SFTP drops, or other agreed mechanisms.
Audit consent: Media Owner consents to routine audits by AdMaxHub or its designees, including access to raw device play logs, server logs, and integration dashboards.
Discrepancy reconciliation: Discrepancies in reporting will be reconciled based on the mutually agreed measurement window and the authoritative timestamp source designated by AdMaxHub.
5. Payment and Settlement
Fee calculation: Fees owed to Media Owner will be calculated according to the rates, floors, and deal terms in effect for each placement, less any network fees, refunds, chargebacks, or makegoods.
Withholding and offsets: Media Owner authorizes AdMaxHub to withhold or offset amounts for adjustments arising from fraud investigations, reconciliations, or Advertiser disputes.
Payment schedule: Media Owners may request payment withdrawals via the Platform. If a withdrawal request is submitted, payment will be made within 7 (seven) business days after the request, subject to receipt of all necessary invoices and tax documentation. If no withdrawal request is made, payments will be processed automatically on or after the 14th calendar day of the following month (or the next business day if the 14th is not a business day), subject to receipt of all necessary invoices and tax documentation.
Tax responsibilities: Media Owner is responsible for any taxes, duties, or levies imposed on its earnings and will furnish valid tax forms and documentation upon request.
Non-payment by Advertiser: In the event of non-payment by an Advertiser, AdMaxHub’s liability to Media Owner is limited to the amounts actually collected, and AdMaxHub will use commercially reasonable efforts to pursue recovery.
These Supply-Side Terms are an annex to the AdMaxHub Terms of Service and should be read together with the master agreement and applicable platform policies.
Annex B: Demand-Side Terms — Advertiser
Effective as of 20 August 2025
Preamble
This annex (Annex B) sets binding terms for Advertisers and Agencies in Indonesia using the AdMaxHub. It is incorporated by reference into service engagements, purchase orders, and campaign bookings. These terms reference applicable Indonesian laws and industry standards and aim to ensure legal, ethical, and operational compliance for DOOH advertising.
1. Ad Content Compliance
1.1 General Provisions
Advertisers and Agencies must ensure all submitted Ad Content complies with applicable Indonesian laws, Kominfo requirements, MPI codes, the ITE Law, PDP Law, sectoral guidelines, and regional or municipal ordinances relevant to DOOH placements.
1.2 Prohibited Content
The following Ad Content categories are prohibited: content violating criminal or administrative law (pornography, gambling, incitement to hatred/violence), misleading or unsubstantiated claims, direct-to-consumer prescription pharmaceutical or tobacco advertising, inappropriate alcohol promotions, non-compliant political/religious messaging, IP-infringing content, and content violating privacy or image rights without lawful basis.
1.3 Content Suitability and Local Sensitivity
Advertisers/Agencies must respect social norms and cultural sensitivities, ensure regulated products are certified and carry required warnings, comply with special rules when targeting children, and include clear disclosures where required by law.
1.4 Legal Right to Reject and Takedown
AdMaxHub reserves the right to reject, suspend, or remove Ad Content at its discretion, including in response to regulatory orders, public complaints, or internal compliance findings. AdMaxHub is not liable for damages resulting from such removal. Regulatory takedowns will follow Kominfo/SAM procedures and platform support channels.
1.5 Documentation and Audit
Advertisers/Agencies must retain compliance documentation (claims substantiation, certifications, licenses) and provide it upon request for regulatory or platform audits. Non-compliance may lead to suspension or removal.
2. Targeting Rules
2.1 Purpose and Scope
All targeting practices must comply with the PDP Law, ITE Law, industry codes, and sectoral guidelines. Targeting must be lawful, non-discriminatory, and privacy-compliant.
2.2 Permissible Targeting Parameters
Permitted targeting includes geographic targeting, time/day-part scheduling, demographic/behavioral targeting only where compliant with PDP Law, weather/event-based triggers using non-personal data, and audience data integration using aggregated, anonymized, or pseudonymized datasets obtained lawfully.
2.3 Data Privacy and Consent
Personal data used for targeting or attribution must be processed in compliance with the PDP Law and require explicit, informed consent where applicable. Advertisers/Agencies must not identify or remarket to individuals in ways that breach consent or privacy rules. Cross-border transfers require adequate safeguards.
2.4 Restrictions and Platform Oversight
Targeting that results in unlawful discrimination is prohibited. AdMaxHub may review and override targeting parameters that it deems potentially unlawful or inconsistent with platform standards.
3. Budget and Pacing
3.1 Budget Parameters
Advertisers/Agencies must set a total campaign budget at booking. Supported controls include total budget, daily/weekly caps, and flighting. Budget changes during live campaigns require formal request and platform confirmation.
3.2 Pacing and Optimization
Pacing follows booking parameters and may be adjusted only by consent or due to inventory/regulatory/platform issues. AdMaxHub may apply automated pacing and optimization within agreed constraints. Programmatic dynamics may cause minor discrepancies between booked and actual delivery.
3.3 Factors Affecting Cost and Delivery
Cost and delivery depend on location, screen quality, supply/demand, creative complexity, and regulatory constraints. AdMaxHub will notify Advertisers/Agencies of material pricing or delivery changes when feasible.
4. Billing
4.1 Billing Procedure
Billing is based on delivered DOOH inventory measured by the agreed metric and reported via AdMaxHub’s proof-of-play system. Programmatic campaigns are billed per agreed CPM, flat rate, or auction pricing. Invoices are payable in Indonesian Rupiah within 7 calendar days of issuance unless otherwise agreed. Late payment may lead to suspension or cancellation.
4.2 Tax and Regulatory Charges
Fees and invoices are subject to Indonesian taxes including VAT and regional advertising taxes. Regional surcharges or regulatory duties will be itemized on invoices where applicable.
4.3 Cancellation, Refunds, and Withdrawal
Campaign cancellations before delivery and outside creative deadlines may be refunded net of non-recoverable costs. Cancellations after commencement may incur pro-rata charges or penalties. Persistent non-payment may result in withdrawal of bookings, blacklisting, or collections.
5. Makegoods and Compensation
5.1 Definition and Applicability
A makegood remedies undelivered contracted value due to technical errors, screen downtime, regulatory takedown, or platform/third-party failures not caused by Advertiser/Agency breach.
5.2 Makegood Triggers
Triggers include verifiable screen failure, regulatory takedown, material delivery discrepancies, or platform/system failures impacting delivery.
5.3 Makegood Process
AdMaxHub will investigate makegood events, notify Advertiser/Agency, and propose remediation such as rebooking, campaign extension, partial refund, or account credit. Selection considers objectives, seasonality, and inventory constraints.
5.4 Makegood Exclusions
No makegood is owed for failures caused by late or non-compliant creative submission, content takedown due to Advertiser/Agency breach, payment default, or force majeure events outside platform control.
6. Approvals and Creative Proofing
6.1 Creative Submission Deadlines
Standard DOOH assets must be submitted at least 3 business days before start; premium/controlled environments require 7 business days. Late submissions may delay or forfeit placements and incur penalties.
6.2 Technical and Content Specifications
All assets must meet AdMaxHub’s Creative Specifications, bit rate/frame rate requirements, be malware-free, and include only licensed third-party assets.
6.3 Approval Workflow
AdMaxHub performs automated and manual validation. Programmatic campaigns may use AI-assisted review; flagged assets are reviewed by operators and Advertisers/Agencies are notified of required revisions or rejections.
6.4 Proofing and Revisions
Proofs are shared for pre-launch confirmation with one round of minor revisions allowed within timelines. Substantive rework may be treated as new submissions and incur new lead times and costs.
6.5 Final Approval and Platform Discretion
Final go-live approval rests with AdMaxHub, which may withhold or withdraw approval upon discovery of non-compliance or legal conflict. No campaign may start without written digital approval.
6.6 Post-Approval and Regulatory Rejection
If a regulator issues a takedown after approval, AdMaxHub will suspend the campaign and apply makegood or refund provisions per Section 5.
7. Creative Submission Deadlines and Proof-of-Play
7.1 Submission Timetable
Assets must be received at least 3 business days prior for standard inventory and 7 business days for controlled sites. Missed deadlines may require rescheduling or forfeiture without compensation.
7.2 Proof-of-Play Standards
AdMaxHub provides verifiable PoP statements and exposure statistics via the campaign dashboard, including play counts, screen IDs, timestamps, playback locations, and exposure intervals. Third-party verification may be available subject to feasibility and surcharges.
8. Regulatory Cooperation, Takedown, and Appeals
8.1 Regulatory Takedown
AdMaxHub will comply with lawful takedown or suspension orders from authorities and may act unilaterally on evidence of non-compliance.
8.2 Public Complaints, Appeals, and Redress
Affected Advertisers/Agencies will receive notice and may appeal to Kominfo or relevant authorities. If takedown is upheld, compensation is limited to makegood terms; if overturned, AdMaxHub will restore campaigns where feasible.
9. Demand-Side Integration and Platform Interfaces
9.1 DSP Integration
AdMaxHub supports DSP integration and direct purchase interfaces subject to technical and legal requirements. Integration partners must synchronize with scheduling, PoP, and reporting systems; non-conformity may lead to restricted access.
9.2 Publisher Relationships and Supply-Side Participation
Inventory is supplied by licensed partners compliant with Indonesian registration and GR 28/2025 certification. Supply limitations or blackout dates may affect availability; AdMaxHub may substitute equivalent locations as needed.
10. Order of Precedence and Interpretation
In conflicts between Annex B and booking-specific documents, Annex B prevails unless expressly stated otherwise. Annex B supplements the main Terms of Service.
11. Compliance, Audit, and Termination
11.1 Compliance Monitoring
AdMaxHub may audit Advertiser/Agency compliance. Fraudulent documents, misrepresentation, or persistent breaches may lead to suspension, termination, or legal action.
11.2 Termination
Either party may terminate future orders for uncured material breaches after seven business days' notice. AdMaxHub may terminate immediately for egregious breaches or regulatory orders; compensation is limited to accrued makegood value.
11.3 Governing Law and Dispute Resolution
This annex is governed by Indonesian law. Disputes not resolved in good faith are subject to the exclusive jurisdiction of Indonesian courts unless otherwise agreed.
12. Updates, Notices, and Amendments
AdMaxHub may update Annex B to reflect legal or operational changes. Updates will be posted on the platform and, where required, notified directly. Continued use after an update constitutes acceptance.
These Supply-Side Terms are an annex to the AdMaxHub Terms of Service and should be read together with the master agreement and applicable platform policies.
Acceptable Use Policy
Effective as of 20 August 2025
Introduction
We are committed to respecting your privacy, upholding transparency, and ensuring compliance with applicable data protection laws—including Indonesia's Personal Data Protection Law (UU PDP).
Scope and Applicability
This AUP applies to all registered platform users (advertisers, agencies, publishers, network operators, data providers), all campaigns and assets processed through AdMaxHub, and all venue and screen types (indoor, outdoor, static, dynamic, interactive, mobile, vehicle-based). Use of AdMaxHub constitutes acceptance of these terms.
1. Audience Exposure Standards
1.1 Exposure Verification Principles
Only human exposures meeting industry-validated definitions may be reported as impressions or views. Session-based, bot-generated, or algorithmic proxies are excluded. Exposure calculations must follow empirically validated methodologies from recognized industry bodies (IAB, OAAA, MRC) and local regulators. Measurement tools or partners should be used wherever available to support transparency.
Key Audience Exposure Metrics for DOOH
| Metric Name | Description | Required |
|---|---|---|
| Opportunity To See (OTS) | Counts people passing within a screen's exposure zone during ad playback | Yes |
| Likelihood To See (LTS) | Subset of OTS limited to those present while the ad plays and screen is unobstructed | Yes |
| Audience Impressions | Refined measure incorporating dwell, gaze, and visibility to represent actual viewers | Yes |
| Dwell Time | Duration an individual or audience remains in the exposure zone during display | Yes |
| Engagement Events | Actions such as QR scans, screen touches, NFC taps; optional in standard reports | As applicable |
DOOH exposure differs from online impressions; evidence of real human presence is required. Technologies include anonymized MAIDs, sensor detection, and pedestrian counts, triangulated for fidelity. Only events meeting temporal and spatial criteria qualify for reporting.
2. Playback Verification and Proof of Play
2.1 Proof of Play (PoP) Obligations
All ad plays must be logged with tamper-resistant records including timestamp, duration, screen ID, location, and creative identifiers. Logs must be auditable and independently verifiable. Manual or self-certified logs without corroborating technical evidence are not permitted.
Playback Verification Controls and Validations
| Control/Requirement | Implementation Guidance |
|---|---|
| Automated Proof of Play | Device-side software logs playback events in real time and uploads to a secure repository |
| Third-Party Verification | Use accredited counter solutions that cannot be bypassed or manipulated |
| Audit Trail Retention | Logs retained for at least one year or the local minimum to support transparency |
| Real-Time Monitoring | Network operators monitor playback status and flag anomalies for investigation |
PoP is the backbone of trust. AdMaxHub mandates automated, digitally-signed playback logs and, where feasible, external verification. Logs must account for device faults, network downtime, and provide alerts for missed playouts. Any tampering is a critical breach subject to investigation and suspension.
3. Screen Uptime and Health Monitoring
3.1 Uptime Monitoring Standards
Screens must achieve 99% or greater operational uptime during campaign flights. Downtime exceeding 30 continuous minutes or 0.5% of campaign duration must be reported with root cause analysis and annotated affected impressions.
Screen Uptime Metrics
| Metric | Description | Frequency |
|---|---|---|
| Active Uptime | Percentage time screen is fully operational | Real-time or Half-hourly |
| Power Loss Events | Number and duration of power interruptions | Real-time or Half-hourly |
| Content Caching | Ability to display cached ad content if offline | Real-time |
| Brightness/Display Faults | Detection of visual or illumination problems | Real-time or Half-hourly |
Robust monitoring infrastructure is required, including remote dashboards, automatic alerts, and daily health summaries. Maintenance logs must be kept and screens suspected of tampering or obstruction must be decommissioned pending investigation.
4. Traffic Quality Assurance
4.1 Traffic Integrity Requirements
Audience and footfall data must be accurate, independently validated, and free from artificial inflation. Impression multipliers must derive from accepted models accounting for seasonality and local variables. DOOH-specific threats (sensor spoofing, geo-cloaking) must be mitigated; AdMaxHub audits traffic sources and may suspend or delist failing inventory.
5. Tampering, Fraud & Misrepresentation Prohibitions
5.1 Screen Tampering
Unauthorized firmware access, schedule alteration, bypassing PoP, or physical interference is forbidden. Screens must run integrity-checked software and be regularly patched and inspected.
5.2 Fake Playback or View Logs
Creation, alteration, or submission of fabricated playback logs or audience estimates is a zero-tolerance violation and will result in immediate termination and potential legal action.
5.3 Location Misrepresentation
Misrepresenting a screen's physical location, orientation, or environment is prohibited. Geolocation data must be precise, current, and documented; falsified metadata is subject to severe penalties.
DOOH fraud undermines the ecosystem; routine audits, ground-truth validation, and external verification are mandatory.
6. Prohibited Content
6.1 General Principles
All content must comply with local and national advertising standards, public safety, and decency norms. AdMaxHub may block, remove, or suspend non-compliant creatives.
Prohibited Content Categories
| Type | Example Inclusions |
|---|---|
| Adult Content | Pornography; sexually explicit imagery |
| Hate or Violence | Incitement to hatred; racist or violent messaging |
| Dangerous Products | Tobacco; recreational drugs; weapons |
| Deceptive Claims | Unsubstantiated miracle health products; false financial offers |
| Counterfeit/Infringing | Unlicensed copies of brands or logos |
| Non-Compliant Political | Political ads violating electoral or decency rules |
| Shocking/Inappropriate | Gore; distressing imagery |
| Sensitive/Restricted | Alcohol; gambling; content requiring regulatory clearance |
| Invasive Tracking | Collecting or broadcasting unconsented user data |
DOOH screens are public and accessible to minors; content must avoid offensive or dangerous material. AdMaxHub enforces rapid removal upon authority notification or independent assessment.
7. Prohibited Behaviors
7.1 User Conduct on AdMaxHub
Circumventing safeguards, misrepresenting account information, collusive reporting, ghost plays, non-contractual subletting, use of backup/mirrored/test devices for reporting, and manipulation of error or uptime logs are forbidden.
7.2 Engagement in Ad Fraud or Market Manipulation
Fake supply, arbitrage, traffic brokering, gaming exchanges, or inflating inventory without delivery capability are serious violations.
7.3 Data and Privacy Violations
Collection or use of PII contrary to GDPR, CCPA, or applicable laws is forbidden. Screens with sensors or cameras must display signage and offer opt-outs where required; only aggregated, anonymized data may be used for reporting.
All violations may lead to disciplinary action; transparency and cooperation in compliance activities are required.
8. Compliance, Enforcement, and Penalties
8.1 Enforcement Mechanisms
AdMaxHub applies routine audits, automated monitoring, and manual inspections. Responses range from warnings and remediation to suspension, blacklisting, account termination, forfeiture of payments, and regulatory notification for severe breaches.
8.2 Penalty Structure
| Infraction Type | Initial Response | Repeat/Egregious Response |
|---|---|---|
| Minor Technical Oversight | Warning; required fix | Temporary campaign suspension |
| Moderate (persistent errors) | Targeted investigation; temporary suspension | Full campaign/venue lockout |
| Fraud or Willful Misconduct | Immediate suspension; blacklist; notify affected parties; potential legal action | Permanent platform ban; legal referral |
| Content/Conduct Breach | Ad removal; public notice | Ongoing suspension; platform ban |
8.3 Appeal and Remediation
Users may appeal enforcement findings or request technical validation within five business days. Remediation plans must be submitted; recurrent infractions require demonstrable operational change.
Enforcement actions follow principles of fairness, proportionality, and industry best practice.
9. Legal, Regulatory, and Industry Standards Compliance
9.1 General Requirements
Users must comply with laws where screens are located and laws applicable to AdMaxHub operations, including permits, zoning, safety, building codes, privacy, copyright, and consumer protection. Certain content may require additional licenses or age gating.
9.2 Accreditation and Standard Adherence
Measurement methodologies should be accredited by recognized bodies (MRC, IAB, OAAA). Screen and platform providers must undergo periodic compliance audits.
9.3 Zoning, Permits, and Environmental Restrictions
Screens must have appropriate municipal or venue authorization. Installs in restricted areas require explicit review and compliance with local ordinances.
Compliance is a condition of participation; AdMaxHub may require documentation and pause or disable campaigns suspected of non-compliance.
10. Reporting, Transparency, and Continuous Improvement
10.1 Transparency in Reporting
All performance reports and exposure data will be based on validated, auditable sources. Users are entitled to full campaign logs, screen health reports, and audit results upon request, subject to confidentiality and privacy limits.
10.2 Ongoing Review and Policy Updates
This AUP will be reviewed and updated in response to new threats, regulations, or standards. Stakeholder feedback and audits will inform continuous improvement.
10.3 Responsibility for Training and Dissemination
Network operators, publishers, and partners must train employees and subcontractors on this AUP and updates. Failure to communicate updates or address recurring non-compliance is an organizational breach.
11. Policy Acknowledgement and Acceptance
11.1 User Affirmation
By using AdMaxHub, you agree to comply with this AUP. Non-acceptance or violation may result in actions up to expulsion from the platform.
11.2 Amendments
AdMaxHub may amend this policy with prior notice. Substantial changes will be communicated via email and the platform dashboard. Users are responsible for checking for updates regularly.
Users should retain a copy for their records and consult legal counsel for interpretation or implementation questions.
Intellectual Property Policy and Notice-and-Takedown Procedure
Effective as of 20 August 2025
Introduction
AdMaxHub is committed to respecting and protecting intellectual property IP rights, fostering a responsible content ecosystem, and ensuring full compliance with Indonesian law and global best practices. This policy formalizes AdMaxHub’s obligations, outlines the mechanisms available to IP rights holders, and details the process for handling complaints, removal requests, counter-notices, and collaboration with authorities. Drawing upon evolving Indonesian regulations, notable industry standards, and feedback from the global DOOH community, this policy aims to guarantee transparent, rapid, and equitable handling of IP disputes while safeguarding all legitimate interests involved.
1. Scope
1.1 Coverage and Applicability
This IP policy applies to all content distributed, displayed, stored, or transmitted on AdMaxHub’s DOOH advertising infrastructure, including, but not limited to, digital billboards, displays in public venues, and retail signage. The policy governs:
- Advertisement creatives; still image; video; audio
- Brand names; logos; slogans; trade dress
- Textual; graphic; audiovisual; interactive materials
- Advertiser- and user-generated submissions distributed via AdMaxHub platforms
The policy applies to:
- Rights holders or their authorized agents domestic and international asserting claims within the Indonesian jurisdiction
- Individuals or entities accused of infringing content alleged infringers
- AdMaxHub staff; suppliers; business partners operating or managing digital advertising inventory
- All users of AdMaxHub’s business and submission portals
1.2 Legal and Regulatory Alignment
AdMaxHub’s IP Policy is designed to comply with Indonesia’s key regulations and harmonize with prevailing global standards:
- Law No. 28 of 2014 on Copyright; Law No. 20 of 2016 on Trademarks and Geographical Indications as amended; and their implementing decrees
- Government Regulation No. 80 of 2019 Trade through Electronic Systems; Minister of Communication and Informatics Regulation No. 5 of 2020 Private Electronic System Providers; and its most recent amendments
- Safe harbor and content moderation provisions under Indonesian and relevant international frameworks
- The regulatory requirements and fines regime SAMAN Sistem Kepatuhan Moderasi Konten operational since 2024
- Applicable privacy; consumer; competition law obligations
- International cooperation and data-sharing agreements with the Directorate General of Intellectual Property DGIP; Ministry of Law and Human Rights; other authorities
2. Policy Goals
- Enable swift, fair, and transparent removal of infringing content
- Protect the rights and interests of legitimate rights holders, advertisers, and platform users
- Minimize disruption to lawful commercial advertising activity
- Avoid over-blocking or wrongful suspension of legitimate content
- Ensure AdMaxHub’s continued eligibility for safe harbor liability protections
3. Submission Process for Takedown Requests
AdMaxHub provides a standardized, accessible, and secure process for the submission of copyright or trademark infringement notices.
3.1 Submission Channels
- AdMaxHub IP Content Reporting Portal: https://admaxhub.id/report-ip
- Email: ip@admaxhub.id
- Physical mail: AdMaxHub Legal Department address on corporate website
- Other official communication channels established by AdMaxHub
3.2 Authentication and Account Registration
- Requesters must register or log in using a verified business or personal account
- Authorized agents must provide proof of agency; e.g., power of attorney or written mandate
- Supporting documentation must be provided digitally; physical copies may be requested as needed
3.3 Language
Notices should be submitted in Bahasa Indonesia or English, accompanied by certified translations if necessary.
3.4 Required Information in a Notice of Infringement
Each notice alleging IP infringement must be complete and accurate to facilitate prompt action. Incomplete or ambiguous notices may be rejected or delayed.
Essential elements of a valid IP takedown notice
| Required Information | Description Example |
|---|---|
| Identification of IP Owner | Full legal name; address; nationality; company registration |
| Description of Right Allegedly Infringed | Trademark incl. registration no.; copyright incl. registration/recordation/creation details; other IP type |
| Documentary Proof of IP Ownership | Registration certificate; recordation statement; proof of use/priority; assignment/licensing documents |
| Description of Allegedly Infringing Content | Detailed description; screen captures; creative IDs; filenames; campaign titles; display locations; date and time |
| Location Medium of Infringing Content | Digital link; AdMaxHub inventory/display ID; advertising campaign code; metadata |
| Nature of Infringement | Explanation of how content infringes; e.g., exact copy; substantial similarity; unauthorized use |
| Contact Details of Complainant | Name; postal address; phone; verifiable email address |
| Statement of Good Faith Belief | Declaration that use is unauthorized by the rights owner; agent; or law |
| Accuracy Penalty Statement | Declaration under penalty of perjury for international requests that facts are true and accurate |
| Signature | Electronic or physical signature of complainant or authorized agent |
Notices missing any of these elements will not be processed and the complainant will be notified with guidance for resubmission.
3.5 Supporting Evidence
- Side-by-side comparison of original and infringing material
- Sworn statements or affidavits regarding ownership; originality; prior use
- Licenses; contracts; correspondence showing absence of valid authorization
3.6 Data Privacy
All personally identifiable and sensitive information provided in the notice will be handled in strict accordance with AdMaxHub’s privacy policies and Indonesian regulations.
4. Response Timeline and Safe Harbor Compliance
4.1 Acknowledgment of Receipt
AdMaxHub will issue a confirmation of receipt within one business day of receiving a valid takedown request.
4.2 Preliminary Review
An initial review for sufficiency; completeness; and prima facie validity will be conducted within two business days.
4.3 Notice to Accused Party
The party responsible for the alleged infringing advertisement advertiser; agency; or content provider will be notified with a summary of the claim and the relevant content identified.
4.4 Removal Suspension Timeframes
- Standard IP claims In line with Indonesian MOCI 5/2020 and implementing circulars, AdMaxHub will suspend or remove infringing content with all reasonable speed and no later than 14 calendar days after receipt of a complete and substantiated complaint
- Urgent regulated content If alleged infringement impacts health; collective security; involves terrorism; or other urgent violations under Indonesian law, content will be removed within 1 business day
4.5 Notification of Action Taken
Both the complainant and the alleged infringer will be notified in writing of the outcome removal; rejection; or request for further information along with reasons. If content is removed, information on counter-notice and appeal options will be provided to the alleged infringer.
4.6 Safe Harbor
AdMaxHub’s timely takedown action preserves its statutory safe harbor from third-party liability in accordance with Indonesian law, provided obligations of transparency; documentation; and assistance to regulators are met.
Timeline Summary
| Step | Standard Takedown | Urgent Takedown |
|---|---|---|
| Receipt Acknowledgment | 1 business day | 1 business day |
| Preliminary Review | 2 business days | 1 business day |
| Content Removal | ≤14 calendar days | ≤1 business day |
| Notification of Action | Immediate | Immediate |
5. Counter-Notice Procedure and Requirements
5.1 Right to Respond
Any party whose content has been removed or suspended due to an IP complaint may submit a counter-notice Sanggahan if they believe the removal was erroneous; the content is non-infringing; or they hold a valid license; authorization; or defense.
5.2 Required Information for Counter-Notices
- Identification of removed material including display location and dates
- Signed statement of good faith and factual legal basis for the challenge
- Supporting documentary evidence e.g., license agreements; proof of non-infringing status; court decisions; evidence of prior use
- Contact information same as original submission requirements
5.3 Submission Timeline
Counter-notices must be submitted within five business days of receipt of the removal notice.
5.4 Review Procedure
AdMaxHub will review the counter-notice and assess its merit, consulting legal; regulatory; or technical resources if required. During review, content may remain suspended unless clear evidence supports reinstatement or unless ordered otherwise by competent authority.
5.5 Reinstatement
If the counter-notice is found valid and no contrary instruction is received from the rights holder or authority within ten business days, the removed content may be reinstated. The rights holder will be notified and given an opportunity to refute it, including recourse to Indonesian courts or the DGIP.
5.6 Escalation
Unresolved disputes may be referred at the request of either party to mediation; arbitration; or the Indonesian Commercial Court as permitted under Indonesian law.
6. Repeat Infringer Policy
6.1 Definition and Thresholds
A repeat infringer is any advertiser; content provider; or account holder for whom three or more valid takedown notices unresolved by successful counter-notice or legal remedy are received by AdMaxHub within a rolling six month period.
6.2 Enforcement Actions
- First and second valid infringement(s) Written warning and guidance on compliance
- Third infringement Temporary suspension of account and formal notification of repeat infringer status
- Subsequent or persistent non-compliance Permanent termination of account access; contract cancellation; blocking of access to AdMaxHub services across associated entities
6.3 Reporting to Authorities
For systematic; large-scale; or criminal infringement by repeat violators, AdMaxHub may escalate matters to the DGIP; law enforcement; or regulatory authorities for investigation and prosecution.
7. Appeals and Due Process
- Affected parties may appeal enforcement measures suspension termination in writing within seven days of notice of action
- Appeals reviewed by AdMaxHub’s IP Panel not previously involved in the decision; written outcome within ten business days
- Successful appeals may result in reinstatement and tailored ongoing monitoring
8. Transparency
- All actions against repeat infringers are logged and subject to periodic review to ensure consistency and fairness
- Aggregated anonymized data regarding repeat infringer enforcement will be included in public transparency reports subject to privacy constraints
9. Cooperation with Indonesian Authorities
9.1 Government Collaboration
AdMaxHub will provide full confidential cooperation with the DGIP; Ministry of Communication and Digital Affairs Kemenkomdigi; law enforcement; and relevant regulatory authorities in investigation and prosecution of IP crime. Upon official documented request, AdMaxHub will expedite provision of content; transactional data; user identification details in compliance with national privacy regulations; temporarily or permanently disable access to specified content or accounts as directed; and preserve relevant digital evidence for legal proceedings.
9.2 Response Timelines
Requests from law enforcement or DGIP shall be fulfilled no later than five calendar days after receipt of a valid request as specified under MOCI regulations. In emergencies or risks to national security or public safety, AdMaxHub will act immediately and within 24 hours where feasible.
9.3 Transparency and Due Process
Unless legally prohibited, AdMaxHub will inform affected parties of authority-driven actions post-facto where immediate notification is not feasible. Objection or review rights may be exercised through administrative or judicial procedures.
9.4 Data Protection
Access to data including user identification will only be granted to authorities under formal lawful request and handled according to relevant legal frameworks for privacy and evidence handling.
9.5 Sector Engagement
AdMaxHub will participate in multi-stakeholder industry forums including IP task force activities to promote dialogue; best practices; and strengthen Indonesia’s IP ecosystem.
9.6 International Best Practices
AdMaxHub supports international cooperation where cross-border infringement arises including information sharing under the Madrid Protocol; the Berne Convention; and recognized trilateral agreements.
10. Additional Procedural Provisions
10.1 Dispute Resolution
- Mediation through Alternative Dispute Resolution Institutions LAPS
- Arbitration under Indonesian National Arbitration Board BANI
- Civil litigation before the Commercial Court
- Administrative proceedings at DGIP
10.2 Notification and Record-Keeping
All takedown; counter-notice; and enforcement actions will be logged and records retained for a minimum of five years. Annual transparency report will include anonymized data regarding IP complaints; repeat infringer action; appeal outcomes; and official cooperation.
10.3 User Advertiser Education
Ongoing education programs will be provided to advertisers; agencies; and content developers on IP compliance and AdMaxHub requirements. Support available for licensing and preventative compliance inquiries.
10.4 Data Privacy Security and Processing
All information handled under this Policy is subject to AdMaxHub’s privacy; data retention; and security protocols in compliance with GDPR where applicable; Indonesia Personal Data Protection Law; and other industry requirements.
10.5 Technology and Measurement Requirements for DOOH
- Ad creatives must be uniquely identifiable by metadata; time-stamped; linked to originating advertiser for compliance and audit trails
- Audience impression data collection and reporting must use only aggregated non-personally identifiable information PII for attribution or measurement following local and international privacy standards
10.6 Appeals to Regulatory Authorities
Any party dissatisfied with AdMaxHub’s final decision may refer the dispute to DGIP or competent Indonesian court. AdMaxHub will cooperate and execute binding decisions as required by law.
11. Policy Amendments
This Policy may be revised as legal; regulatory; or operational needs evolve. Users and stakeholders will be notified of substantive updates, with amendments taking effect on publication unless a later effective date is specified. Consultation with authorities; industry groups; and key platform users will precede major changes where required.
12. Enforcement
Failure to comply with this Policy may result in account penalty; termination; and or legal action without prejudice to AdMaxHub’s other contractual or statutory remedies.
13. Summary Table Key Procedural Steps and Stakeholder Roles
| Step | Rights Holder | Alleged Infringer | AdMaxHub Platform | Authority DGIP Kemenkomdigi |
|---|---|---|---|---|
| Takedown Notice Submission | Submit complaint + evidence | Notified + given opportunity to respond | Review notice; acknowledge receipt; conduct initial review | May monitor; oversee platform compliance |
| Review | Respond to requests for more info | Provide counter-notice if applicable | Assess sufficiency; seek clarification; suspend or retain content | N/A |
| Action Removal | Notified of action | Notified of action; may appeal or submit counter-notice | Remove or suspend content as needed | N/A |
| Counter-Notice | May respond with further evidence or commence litigation | Submit supporting evidence for reinstatement | Review and notify both parties; reinstate where applicable | N/A |
| Repeat Infringer Action | N/A | Warning; suspension; termination as warranted | Log; report; enforce | Escalate to authorities if systemic or criminal |
| Cooperation with Authorities | May escalate claim | Rights for due process | Provide data; enable disabling; cooperate fully | Investigate; require action; prosecute |
| Final Dispute Resolution | Civil; criminal enforcement; mediation; arbitration | Same | Execute binding orders; facilitate cooperation | As per Indonesian law |
AdMaxHub’s Intellectual Property Policy and Notice-and-Takedown Procedure is designed to ensure a legally robust; operationally efficient; and rights-respecting process for addressing trademark and copyright complaints in Indonesia’s dynamic DOOH advertising environment. By combining transparent mechanisms; structured timelines; fair recourse procedures; and close cooperation with national authorities, AdMaxHub ensures compliance; minimizes legal risk; and promotes an environment where innovation; brand value; and user trust can flourish. All parties are strongly encouraged to familiarize themselves with this policy and to contact AdMaxHub’s IP compliance team for further guidance or assistance.
Cookie & Tracking Technology Notice
Effective as of 20 August 2025
Introduction
We are committed to respecting your privacy, upholding transparency, and ensuring compliance with applicable data protection laws—including Indonesia's Personal Data Protection Law (UU PDP). This Cookie and Tracking Technology Notice details how AdMaxHub uses cookies and other tracking technologies (e.g., pixels, device identifiers) in the operation, analytics, and enhancement of our DOOH services. Here, you will find comprehensive information about:
- The types of tracking technologies we use,
- What personal and anonymized data they gather,
- The reasons and legal basis for collecting such data,
- Your privacy rights and choices regarding tracking, and
- How your data may be shared or processed with third parties.
1. Scope and Applicability
This Cookie and Tracking Technology Notice applies to:
- All AdMaxHub web and mobile interfaces,
- Interactive DOOH ad screens (including QR, AR, and mobile-triggered engagements),
- All digital assets and customer touchpoints operated by AdMaxHub,
- Any device accessing AdMaxHub content, including via embedded technologies on partner or third-party platforms.
This notice is compliant with Personal Data Protection Law, which as of 17 October 2024, requires all businesses operating in Indonesia to fully implement explicit, informed, and transparent data processing and consent management practices regarding personal data. It also aligns with globally recognized standards for privacy protection such as those set by the EU GDPR, Digital Advertising Alliance, and industry best practices present in the digital advertising and DOOH sectors.
2. Types of Tracking Technologies Used
AdMaxHub employs multiple tracking technologies essential for the secure, customized, and effective delivery of advertising and platform services. Here is an overview:
2.1. Cookies
Definition: Cookies are small text files stored on your device by our web server upon your visit. They execute a range of critical functions, such as storing user preferences, session management, authentication, analytics, and personalization.
Categories:
| Cookie Type | Purpose | Duration | Examples |
|---|---|---|---|
| Essential | Platform login, fraud prevention | Session/Persistent | 'session-token', 'ab-auth' |
| Preferences | Save ad settings, language, display | Persistent | 'lang', 'display-mode' |
| Analytics/Statistics | Platform usage, engagement metrics | Session/Persistent | '_ga', '_abstat' |
| Marketing/Advertising | Personalize/measure advertising | Persistent | 'adMax-retarget', 'authID' |
Implementation: Cookies are set and parsed on web-based AdMaxHub components and through controlled HTTP headers in communications between users, display nodes, and AdMaxHub servers.
2.2. Pixels (Web Beacons/Tracking Tags)
Definition: Tracking pixels are tiny, often invisible, images or snippets of code embedded in digital content. When loaded, they notify a remote server, capturing details about device interactions, viewability, and user actions.
Common Uses in DOOH:
- Impression Tracking
- Engagement Recording
- Cross-Device Analytics
2.3. Device Identifiers and Fingerprinting
Definition: Device identifiers are unique codes assigned to hardware or app instances that identify a device across sessions.
Device Fingerprinting: A technique combining attributes like browser type, OS, resolution, timezone, etc.
2.4. Additional Tracking Methods
- Session Storage/Web Storage
- URL Trackers/UTM Parameters
- Mobile SDKs
3. Data Collected via Tracking Technologies
- Device and Browser Information
- Online Identifiers
- Location Data
- Interaction Metrics
- Contextual Data
We do NOT knowingly collect sensitive categories of personal data (as defined by Personal Data Protection Law: e.g., biometrics, health, religion) unless explicitly required, and subject to additional protections and consents.
4. Purposes and Legal Bases for Tracking
4.1 Platform Functionality (Essential/Strictly Necessary)
- Authenticating user accounts and securing sessions.
- Detecting and preventing platform abuse or fraud.
- Enabling basic DOOH campaign functions (e.g., scheduling, targeting).
Legal basis: Contractual necessity and legitimate interest—strictly necessary cookies and processes.
4.2 Analytics and Performance Optimization
Measuring ad exposure, engagement, and conversion in DOOH and omnichannel campaigns.
- Optimizing ad rotation, frequency, and creative deployment using aggregated metrics.
- Improving user experience based on platform usage data.
Legal basis: Explicit consent (for analytics cookies and measurement pixels); legitimate interest if anonymized and non-intrusive.
4.3 Targeted, Contextual, and Retargeting Advertising
Delivering DOOH ads tailored to locations, times, environmental triggers, and (where permitted) user segments or anonymized behavioral patterns.
- Powering cross-channel retargeting (e.g., showing ads on mobile to users who have passed a DOOH screen, where permitted).
- Enabling Dynamic Creative Optimization (DCO) in real time.
Legal basis: Explicit and informed consent—never relying on implied consent for personal or pseudonymous targeting.
4.4 Security and Compliance
- Protecting user accounts and platform infrastructure from malicious actors.
- Auditing activity for regulatory compliance.
- Fulfilling legal obligations for record keeping, incident response, and data governance.
5. Consent, User Choices, and Controls
AdMaxHub is committed to empowering you with control over your personal data. Under Personal Data Protection Law and leading industry practice, your choices include:
5.1. Initial Consent
Upon your first interaction with our platforms (web, mobile, or DOOH-connected device), you will see a clear, prominent cookie and tracking banner or notice. This banner will:
- State the use and purpose of each cookie/tracker category,
- Distinguish between essential and non-essential cookies,
- Invite you to Accept All, Decline All, or Customize Preferences,
- Offer a clear opt-out option for non-essential cookies/tracking,
- Link to this full notice and relevant privacy policies.
5.2. Changing or Withdrawing Consent
You can update or revoke your consent at any time through:
- The persistent cookie settings widget on our website,
- Mobile app settings or system privacy controls (for app interactions),
- Standard browser tools for cookie and privacy management,
- Contacting us directly via the information in Section 10.
Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal. However, some functions (e.g., persistent login, personalized ads) may be limited if essential trackers are declined.
5.3. Opt-Out Mechanisms
AdMaxHub supports standard opt-out signals for online tracking—such as the Global Privacy Control (GPC) and Do Not Track (DNT) where feasible—and offers direct opt-outs via our user interface. For advertising, you can also:
- Visit industry-wide opt-out pages (e.g., Digital Advertising Alliance's YourAdChoices, for programmatic and web-based retargeting),
- Block specific cookies in your browser,
- Use tracking protection or privacy browser extensions (note these may limit legitimate site functionality).
5.4. Managing Cookies and Device Identifiers
You can further manage settings by:
- Blocking or deleting cookies via browser preferences (footers in our web platform link to guidance for all major browsers),
- Opting out of device identifier collection via device settings for mobile devices,
- Enabling or disabling location permissions for location-based DOOH features at the device or browser level.
6. Data Sharing, Third-Party Access, and Disclosure
AdMaxHub engages select partners and service providers, who may access data collected via cookies, pixels, and device identifiers for the following:
- Measurement and Attribution Providers: For independent campaign measurement and brand studies (e.g., footfall, website/app lift, QR interactions).
- Advertising Agencies and Demand-Side Platforms: For campaign execution, targeting, and optimization, all subject to contractual data protection clauses and your granted consent.
- Analytics and Security Services: To power platform analytics, fraud detection, and uptime monitoring (e.g., Google Cloud analytics services).
- Regulatory and Legal Disclosure: Where legally required to do so to protect user rights or fulfill statutory obligations.
Third-party cookies and trackers: Our platform may allow authorized partners (e.g., advertisers, demand-side platforms) to embed their own pixels or cookies, but only with explicit agreement under this notice and your consent. These parties are listed and linked in our detailed tracking technology appendix, accessible in the web interface.
Data Localization and Cloud Hosting: All data processed by AdMaxHub is hosted securely on Google Cloud Platform, adhering to Google Cloud Platform's robust security and privacy controls, as well as industry certifications and Indonesian legal data residency requirements.
No Data Sale Without Consent: We do not sell or share your personal data with third parties for cross-context behavioral advertising except with explicit, opt-in consent. Any such sharing is limited, disclosed, and controllable by you at all times.
7. Data Security, Retention, and Protection
7.1. Security Measures
AdMaxHub—and Google Cloud Platform—deploy modern technical and organizational measures to safeguard your data, including:
- Encryption of data at rest and in transit,
- Multi-factor authentication for access to sensitive data,
- Role-based access controls (RBAC),
- Regular security audits and vulnerability assessments,
- Incident response and data breach notification mechanisms.
Google Cloud compliance includes certifications for ISO/IEC 27001, 27017, 27018, GDPR alignment, SOC2, among others.
7.2. Data Retention
Data collected via cookies and tracking technologies is only retained for as long as needed to fulfill its legitimate business purpose (e.g., analytics, legal compliance, fraud prevention, or as contractually agreed). Retention periods are:
- Documented in a cookie/tracker list available upon request or accessible in our platform's privacy center,
- Determined by cookie expiration (e.g., session, 24 months for analytics, 13 months for persistent advertising cookies unless withdrawn),
- Subject to your right of erasure under Personal Data Protection Law—upon valid request, your personal data will be reviewed and deleted, unless required otherwise by law.
8. User Rights Under Personal Data Protection Law
Personal Data Protection Law provides you with the following rights concerning your personal data:
- Right to Information: To know what data is processed, for what purpose, and who the recipients are.
- Right of Access: To access and obtain a copy of your personal data held by us.
- Right to Rectification: To correct incomplete or inaccurate data.
- Right to Erasure: To request deletion or removal of personal data under certain circumstances.
- Right to Restriction/Objection: To restrict or object to certain types of processing—e.g., analytics, marketing.
- Right to Data Portability: To obtain a copy of your data in a structured, machine-readable format where relevant.
- Right to Withdraw Consent: To withdraw explicit consent at any time—this does not affect processing up to the point of withdrawal.
- Right to Lodge a Complaint: To raise issues with AdMaxHub or report to the Indonesian Data Protection Authority once operational (expected post-2026).
All rights requests can be made via the channels described in Section 10.
9. International Data Transfer
Where business needs or technical requirements involve cross-border transfer of personal data (e.g., global campaign measurement), AdMaxHub ensures:
- Data is only transferred to jurisdictions with adequate data protection standards or with safeguards in place (e.g., contractual clauses),
- Your explicit consent is obtained where Indonesian law or Personal Data Protection Law requires it,
- Google Cloud’s infrastructure supports data localization and secure transfer controls as per regulatory standards.
10. Contacting Us
If you have questions, wish to exercise your data rights, or want to obtain detailed information about cookies and trackers used, please contact:
AdMaxHub
Email: legal@admaxhub.com
Address: Mangkuluhur Office Tower Lt. 18, Jl. Gatot Subroto No. Lot 1, Jakarta Selatan, DKI Jakarta, Indonesia 12930
We commit to responding to all inquiries within the timeframes specified by applicable law.
11. Updates to This Notice
We may update this Cookie and Tracking Technology Notice to reflect legal, technical, or business changes. When updates are material, we will notify users prominently (e.g., via banner on the platform or email alert, depending on your contact preferences).
12. Appendix: Example Cookie/Tracker Categories
| Cookie/Tracker | Purpose | Category | Expiry | Third-Party? |
|---|---|---|---|---|
| ab_session | Authenticated user sessions | Essential | Session | No |
| ab_pref | UI preferences | Preferences | 12 months | No |
| _abstat | Anonymized analytics | Analytics | 24 months | No |
| adMax-retarget | Cross-channel ad retargeting ID | Marketing | 13 months | Yes (DSPs) |
| qrcode_engage_pixel | QR scan engagement analytics | Analytics | Session | No |
| ab_fp_id | Device fingerprint ID | Security | 24 months | Yes (fraud vendor) |
| ar_trigger_pixel | AR-based engagement | Analytics | Session | No |
13. Industry Best Practices Alignment
Our approach adheres to:
- Prominent, non-obscured, non-coercive cookie banners with “Accept”/“Reject” and “Customize” options on the first layer;
- No pre-ticked "accept" boxes—consent must be a clear affirmative action;
- Easy, accessible withdrawal of consent at any time;
- No “cookie walls”—essential features remain available regardless of acceptance except where strictly necessary cookies are needed;
- Language is kept plain and jargon-free to ensure users can provide informed consent;
- Granular controls for consent (by category and sometimes by individual provider), aligned with DOOH and cross-channel attribution tracking requirements.
- Dark patterns (deceptive designs that nudge users to accept all cookies) are strictly avoided.
AdMaxHub believes in radical transparency, privacy by design, and user-centric control. By providing clear, accessible information about our tracking technologies, upholding strict consent requirements, and respecting your right to decide how (or whether) you are tracked, we support both innovation in DOOH advertising and compliance with Indonesia’s world-leading data privacy laws.
For further information or to exercise your data rights, reach out at any time: privacy@admaxhub.co.id.
This notice incorporates updates to Personal Data Protection Law compliance requirements, global technology practices in DOOH advertising, and the latest major web privacy standards.
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